Marketing

Marketing can't offset improper pricing or the consumer's reactions to an apartments or lofts offering. There are no tricks or more websites to post on because proper pricing is the key now to any sale.

The ability to offer a strong apartment for a solid price will beat out any marketing gimmicks.

You should look at comparables from 2006/2007 and use these figures to come up with starting prices. 2008 comparables are out of the picture in terms of proper pricing. (remember: like kind comps - same building and same apartment line.)