Marketing for a FSBO - Ideas to Help Buyers and Sellers

Not every marketing resource today is created and established in an effort to save you money. Today’s post will provide extensive and thorough information regarding this topic.

Selling a property in New York City, Queens, Brooklyn and Long Island is uniquely different than any other market across the country. So why would you market your property on a national FSBO website? These national websites have very limited NYC metro area exposure resulting in a very small percentage or even possibly zero qualified buyers, that are actually getting directed to your property. As a NYC resident, you need more specificity for your area. Also, it’s a common strategy for national websites to just place your property listing to as many places in an effort to simulate exposure but the results never show up. By doing this, national FSBO’s websites give the seller that “sense of feeling” that they’re doing so much more – a psychological justification for the price it costs to market on their website. Unfortunately, educated NYC buyers aren’t researching these national websites for their next dream home.

Both The New York Times and Newsday are great supplemental and secondary resources that may help you with your marketing network and campaign. Educated buyers utilize these resources more frequently and offer far better exposure.

In the past, Craigslist was one of the most popular marketing platforms for FSBO but over the years it has lost its effectiveness due to the overload of ads, fake ads and the massive infiltration of brokers. Craigslist still has its advantages but should be used only as a second-level marketing resource.

The general issues For Sale By Owner’s (FSBO’S) have is:

a) a lack of centralized exposure to the right target market
b) understanding the selling and buying process
c) utilizing the tools of the trade in one’s favor
d) the most intimidating issue, the fact that FSBO’s are one person marketing alone

The two major advantages brokerage firms have over the individual FSBO is 1) their centralized marketing platform and 2) their company website. With these advantages, they’re able to market specific listings all at once. The brokerage firm then has the ability and means to branch off this centralized marketing with secondary resources such as The New York Times.

In order for the FSBO to combat these large brokerage firms, a centralized, web-based marketing platform needs to be established to gain these types of advantages that brokerage firms employ. Since FSBO’s are one person marketing alone, it would be beneficial to have an expert in the field of real estate to guide and coach you throughout the whole process of selling your property on your own. Wouldn’t it be nice to have someone to speak to or lean on, who is qualified in all assets of NYC real estate?
We have remedied these issues with No Brokers Please, by creating a unique top-notch website that will band FSBO’s together for power. This unity will give FSBO’s a strong marketing presence for qualified buyers and will establish and create a centralized marketing platform for their properties.

All members will be able to receive professional coaching, when needed, from a Licensed Broker and staff members who have successfully ran their own brokerage business.

Coming September – Soft Launch

(NBPNY.Com)