Most FSBO's are very concerned with exposure yet they miss their number one starting point, proper pricing. Without proper pricing, apartments sit on the market and nothing happens leading to frustration and the feeling of the need for more exposure. When in fact it isn't the exposure but how they are priced. I'm not saying exposure isn't important, but if you aren't priced right no matter how much exposure you get nothing will happen.
If you looked at starting prices compared to prices that people got a signed contract - there were massive decreases from original pricing. (based on brokerage sales) This shows that there has been over pricing and slowness to respond to the changing market.
Forget about the past and what you think it's worth and price accurately off older comps from 2007 or a comparable with a contract signed in late October and forward.
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