The business is about consulting for sale by owners - so they get the benefits of an experienced broker without having to pay a 6% fee. The site, while in it's infancy, is generating traffic with a gradual increase from day to day. It is only 10 days old but still does offer fsbos more power because they are joining together in one place, utilizing their own marketing and our marketing.
It is not about eradicating people.
There will always be people that want full service - just as there will be people who want to do things on there own.
FSBO's needed some guidance and now they have a chance to get the necessary tools and information without having to pay large fees. It will have ramifications of allowing people who want to do the sale on their own to reap more money and price better in a tough economy.
Right now pricing and not marketing are the biggest aspect of getting sales. You do need to market but without a solid price all the marketing in the world won't save your efforts.
What is different - is that we are highly experienced and successful brokers consulting with sellers to ensure success. We have sold millions worth of properties and we're offering the expertise at a flat rate for membership. So you get the same instruction without the heavy costs.
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