Generally, the best course of action to minimize showing times while getting results would be to schedule your open house times mid-week after work for roughly 1hr to 1.5hrs and then follow up with one on Sunday for roughly 1.5hrs to 2hrs during the day.
Tip: If you’re aware that a real estate broker is having an open house in your building or on your street, with similar “comps” as your property – mimic the same times in order to feed-off their marketing for free. Brokers advertise these open houses, so there’s a good chance more people in the area will come to yours. Also, by allowing potential buyers to see your property along side a pricier broker’s listing, you’ve the chance to show what a better deal you’re offering which will greatly increase the selling process. (See blog posted regarding pricing ideas).
Always have potential buyers sign in and out and write down their e-mail address when possible. This way you can use these e-mails as a mass campaign, alerting potential buyers what’s happening with your property. This would be a good time to ask them if they know anyone else potentially looking for their dream home. You’ll be surprised that most potential buyers know at least one person who’s currently shopping the market.
I’d also advise on creating an e-mail account and utilizing a cell-phone for contact. Make sure that you tailor your message appropriately to discourage any prospecting calls from real estate brokers, as you want to maintain your sanity through this selling experience.
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