Pricing Strategy to blow everyone out of the water!

Proper Pricing is the most crucial step in selling your residential space. Proper Pricing begins with two things: 1) comparing similar property sales within his or her residential area and 2) tracking the market. These two things give the seller, a pricing structure that’s needed to assess the proper market value. These like kind comparable sales can be researched through various websites and pay services. When researching and comparing similar property sales, remember that a majority of these sales went through a broker; so a 6% commission must be factored in, making the sale value listed different then what the seller actually took away from the sale.

With the 6% commission a non-factor with FSBO’s, a prudent strategy is to set your listing price a bit lower than the comparable sales pricing level giving the educated buyer a better deal and the seller a faster sale. By lowering your listing price a bit, you’re setting a market value to your advantage in which no other listing can compete. By utilizing this marketing strategy, you’ll attract more prospective buyers and multiple offers, which in the end could potentially take your sale above your asking listed price.